And that was the book that Greg was asking me to review. And I clicked it and my whole screen populated full of text. And I looked at it, and it was just a blue clickable link - it said "The Martian" on a white background. JAMES TONN: Greg sent me a link to his website. Lawrence's partner, James Tonn, was less impressed. NEARY: Lawrence was convinced the story of an astronaut stranded on Mars would have broad appeal. And, you know, it's just one of those situations where I felt really engaged immediately, which is always a good sign.
LAWRENCE: It's a story that just grabs you right away - I mean, literally, the first line. He loved the characters, the writing, the humor. A fan of science-fiction, he came upon "The Martian" online. NEARY: Greg Lawrence, a co-founder of Podium, was on the lookout for the company's first fiction title. GREG LAWRENCE: When we talked to Andy Weir, when I talked to him on the phone, he'd never spoken with a publisher before. LYNN NEARY, BYLINE: When Podium Publishing discovered "The Martian," it was a new and very small audiobook company. We'll find out tomorrow night how many it wins. Of course, it was eventually made into a movie and nominated for multiple Oscars. Instead, it got picked up by a small Canadian audiobook company.
But after Andy Weir's self-published "The Martian" online, its next stop was not print. Self-published authors often dream of snagging a big contract with a major publishing house.
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